Practical Management Science

Titre : Practical Management Science
Auteur : Wayne L. Winston
Éditeur : Cengage Learning
ISBN-13 : 9781305734845
Libération : 2015-01-01

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Geared entirely to Excel 2013, PRACTICAL MANAGEMENT SCIENCE, 5e helps students understand and take full advantage of the power of spreadsheet modeling. It integrates modeling into all functional areas of business--finance, marketing, operations management--using real examples and real data. Emphasizing applied, relevant learning, the text presents just the right amount of theory to ensure students understand the foundation of the topic, followed by exercises that give them practical, hands-on experience with the methodologies. It focuses on modeling over algebraic formulations and memorization of particular models. The Fifth Edition includes the latest changes in the accompanying @RISK and PrecisionTree add-ins, incorporates BigPicture diagrams of spreadsheet models into the optimization chapters, and provides new and updated cases throughout. The online Chapter 16: Multiobjective Decision Making is now more conceptual, while Chapter 9: Decision Making Under Uncertainty extends a single new product decisions example throughout the chapter. In addition almost 30 new tutorial videos explain concepts and work through examples. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Principles of Marketing Student Value Edition

Titre : Principles of Marketing Student Value Edition
Auteur : Philip T. Kotler
Éditeur : Pearson
ISBN-13 : 0134461525
Libération : 2017-01-12

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Philip T. Kotler A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Principles of Marketing Student Value Edition Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

The Quintessence of Strategic Management

Titre : The Quintessence of Strategic Management
Auteur : Philip Kotler
Éditeur : Springer Science & Business Media
ISBN-13 : 3642145442
Libération : 2010-08-23

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Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.

Marketing

Titre : Marketing
Auteur : Gary Armstrong
Éditeur : Pearson Education
ISBN-13 : 0273713957
Libération : 2009

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Built around the valued customer-value framework, this book introduces Kotler to European marketing students on short, introductory courses.

Management Science Modeling

Titre : Management Science Modeling
Auteur : Wayne L. Winston
Éditeur : Thomson
ISBN-13 : 0495016276
Libération : 2007

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Providing many examples and problems, this text integrates modeling into the functional areas of business: finance, marketing, operations management using real examples. Four types of problems - skill-building, skill-extending, modeling, and cases are graded within sections and chapters to help instructors assign homework.

MFD Malea Fashion District

Titre : MFD Malea Fashion District
Auteur : Antonio Dávila
Éditeur :
ISBN-13 : 8461283171
Libération : 2009

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Antonio Dávila A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de MFD Malea Fashion District Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Economics

Titre : Economics
Auteur : Mark Taylor
Éditeur :
ISBN-13 : 147372533X
Libération : 2017-02-14

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Now firmly established as one of the leading economics principles texts in the UK and Europe, this exciting new fourth edition of Economics by N. Gregory Mankiw (Harvard University) and Mark P. Taylor (Washington University), has been fully updated. New topics have been added in including theories on, for example, Marxist and Feminist theories on labour giving wider context to economic issues. A new chapter on Issues in Financial markets has been added covering the financial crisis and its causes and the final chapter has been updated to reflect the post-crisis world and how theories of the crisis have emerged.

Democracy in Decline

Titre : Democracy in Decline
Auteur : Philip Kotler
Éditeur : SAGE
ISBN-13 : 9781473988286
Libération : 2016-06-17

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Democracy in Decline is an examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip Kotler identifies 14 shortcomings of today’s democracy and confronts this gloomy outlook with some potential solutions and a positive message; that a brighter future awaits if we can come together and save democracy from its decline. Encouraging readers to join the conversation, exercise their free speech and get on top of the issues that affect their lives regardless of nationality or political persuasion. Suitable for students across a broad range of courses including Political Science, Politics, Political Marketing and Critical Management/Sociology. An accompanying website (www.democracyindecline.com) invites those interested to help find and publish thoughtful articles that aid our understanding of what is happening and what can be done to improve democracies around the world.

Malea fashion district how successful managers use financial information to grow organizations

Titre : Malea fashion district how successful managers use financial information to grow organizations
Auteur : Antonio Davila
Éditeur :
ISBN-13 : 8494076922
Libération : 2009

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Antonio Davila A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Malea fashion district how successful managers use financial information to grow organizations Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Marketing

Titre : Marketing
Auteur : Gary Armstrong
Éditeur : Prentice Hall
ISBN-13 : 0133451275
Libération : 2014-01-07

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Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience–for you and your students. Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Guide Student's Learning: The text's active and integrative “Road to Learning Marketing” presentation helps students learn, link, and apply major concepts. Encourage Students to Apply Concepts: A practical marketing-management approach provides in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life. Cover New Marketing Trends and Technology: Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763528/ISBN-13: 9780133763522. That package includes ISBN-10: 0133451275/ISBN-13: 9780133451276 and ISBN-10: 0133455122/ISBN-13: 9780133455120. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. Note: MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.